In a new survey, realtor.com® uncovered the priorities, buying motivations and expectations of transaction-ready luxury homebuyers. According to the survey, 13% of respondents said they’re ready to buy a luxury home and another 26% are considering a high-end home purchase.
Percentages of surveyed consumers currently considering a luxury home purchase:
- 13% of respondents stated that they are looking to purchase a high-end luxury home;
- 26% said they might be considering a high-end luxury home;
- 61% revealed they are not looking for a high-end luxury home.
“The luxury homebuyer is an important contingent of today’s real estate market, as luxury homes tend to drive trends throughout the entire balance of the marketplace,” said Barbara O’Connor, chief marketing officer at Move, Inc. “We are seeing large portions of buyers throughout the country – from 23% in the Northeast region and 23% in the South Atlantic – eyeing luxury homes.”
“This means sellers, builders, and certainly REALTORS® should all be paying particular attention to desired luxury amenities such as chef-quality kitchens and master suite features to close deals for them.”
Tip for Sellers: Get your chef’s kitchens and outdoor fire pits ready –– they’re the kinds of amenities that buyers seek when shopping for a luxury home.